2021_2 | Strategy Studios

S1. Tasty Culture

Chris Hewson

 

Studio Inquiry

This studio will explore the history of culture and explore how culture affects us as designers and as individuals. A cultural piece or artefact would be an example derived from either of the three divergent yet competing cultural meanings including culture as a process of individual enrichment, as when we say that someone is 'cultured', culture as a group's 'particular way of life,' as when we talk about French culture, company culture, or multiculturalism and culture as an activity, pursued by means of the museums, concerts, books, and movies that might be encouraged by a Ministry of Culture.
Engagement
Students will explore various design artefacts and will use these pieces to design various communication pieces. Research into specific creative artefacts will be the basis of the contribution to knowledge, leading to the development of an inquiry and research that is practice-based. Analysis and final submissions of the work will include a substantial contextualisation of the creative examples and will incorporate inquiries fed through methods including: Case studies - Conversation Analysis - Qualitative analysis - Video recall and analysis - Reflective practice - Documentation of the research/analysis process
Communication of knowledge
Students will learn how to source inspiration via the means of culture and to apply these imaginative forces in conjunction with design related activities.
Activities
Students will be exposed to classroom based workshop activities which will feed into their learning of the subject matter:
Cultural critique: examine an existing cultural piece (music, film, fashion etc) and ?investigate how this has influenced another piece of design. Write a rationale for this. Inspired design: choose an existing cultural piece and use this to inspire your own piece of design communication. Devise your own communication artefact such as a poster, website, album cover, T-Shirt, logo design or packaging.

Communicating culture: Critically examine an existing cultural piece and devise a rationale as to its importance culturally and socially. Then create a piece of design that you think would culturally reflect the culture and society you are part of. This could be a communication artefact such as a poster, website, album cover, T-Shirt, logo design or packaging.
Assessments
This studio has 3 interwoven assessment tasks that inform each other and act as a critical dialogue with the subject matter.

1. Cultural critique (Essay).
2. Inspired design (Devise your own communication artefact).
3. Studio Knowledge Object (Critically examine an existing).
Pre-Reading
John Charles Goshert (2000) 'Punk' after the pistols: American music, economics, and politics in the 1980s and 1990s, Popular Music and Society, 24:1, 85-106
Studio Partner
N/A
Communities of Practice
Designing Identity, Designing through Image, Designing Publications, Designing Disobedience
Notes
This studio will be delivered ONLINE. Preference will be given to students studying remotely (i.e. from outside of Australia).



About Chris Hewson

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