2022_1 | Strategy Studios

S4. Communicating Culture

Trevor Streader


Studio Inquiry

This studio explores the field of designing communications for cultural organisations and events. It can be hugely rewarding to discover how your design can provide life enriching experiences to audiences. 

You will share personal connections to the cultural sector and investigate the strategies they employ to inspire, guide and inform their creative decision making processes. 

Finally you will speculate, propose and visualise an event or exhibition that is communicated through an inspiring visual language designed to resonate with designated audiences.



You will examine your motivation and the strategies you use to connect to cultural activities and events. You will work in groups to research existing cultural organisations and in particular their vision, mission, values, audience segmentation and brand positioning. 

This  knowledge will inform a design strategy that is applied to drive conceptual development. The resolved concept will be presented in a proposal format positioned to key stakeholders, typically senior and executive management.


Communication of knowledge

Knowledge will be communicated to the whole group through photo journals, personal archives, group research presentations and individually presented design strategies, initial sketches, design concepts and prototypes. 

Finally, you will present an event/exhibition proposal comprising a positioning strategy, visitor experience visualisation and a visual language system applied to an announcement campaign.




You will examine, visualise and communicate the various ways you connect with cultural organisations and their events. 

You will work in subgroups to research a specific cultural institution and present research findings outlining the purpose of the organisation and the strategies employed to deliver events and exhibitions to specific audiences. 

You will participate in peer to peer work in progress presentations and provide critical feedback and support to one another throughout the individual design development process.



There will be three assessment tasks.
Project 1 - 25%
Project 2 - 45%
Project 3 - 30%

Communities of Practice
Designing Experiences, Designing Identity, Designing through Image

About Trevor Streader

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