The Think left, think right, think low, think high: working our wall studio is an exploration of the physical, visual, and emotional requirements to the RMIT Communication Design Precinct in order to conceptualise the RMIT Communication Design Graduate Show. The ‘Precinct’ includes the northern end of Building 9, the Metro Tunnel hoarding, and the surrounding environment. You will be asked to develop an appropriate design solution for the graduate show, using your understanding of concept development and your research into the ‘qualities’ of the space including and extending beyond the physical. You will be asked to account for the public facing nature of the project.
You will also be asked to explore the conceptual power of change and its effect on place, a process which can turn the banal into the beautiful, the obscure to the distinct, the illegible to the legible and the ordinary to the extraordinary.
As designers our role is to engage our audiences, to entice them to take notice of our message.
There are many ways this can be done among the most powerful is to present our proposition from an unexpected and intriguing point of view. We should never presume that our audiences share our understanding and point of view or the nature of the Comm Design Program. You will be asked to explore the possibilities of the space to find an appropriate design that will provide a narrative relating to the graduating students’ work, to location and to the imperatives of the clients and the audiences. A knowledge of culture, values and societal structures will be invaluable.
To this end we will encourage you to develop an understanding through research, of the nature of effective design, the value of a curious mind, innovation, and imagination. This will be done, in part, by investigating the work of designers who have changed the way things are seen and understood and in so doing have created powerful visual communication.
We will look at campaigns that have changed the way the community understands imperatives and we will consider theories associated with audience structures and motivations.
Throughout this semester practice–led research will be used to create solutions to this particular design challenge.
We will explore unique approaches to conceptualisation, and you will be asked to experiment, take risks, challenge accepted ideas and embrace mistakes. In doing this you will have the opportunity to develop confidence in your individual design approach and practice.
You will contribute to the development the 2022 Communication Design Graduate Show, using the conceptual skills and technical skills you have developed.
In this studio you will be expected to:
Destruct / Construct
Make mistakes and own them
Use your intuition
And make, along with your colleagues,
an astonishingly creative design solution
for the RMIT 2022 Communication Design Graduate Show
This studio has 4 interwoven assessment tasks/projects that inform one another:
Brief 1. 35% The Grad Show Knowledge Object (SKO)
Brief 2. 35% The Identity:
Brief 3. 15% The Hoarding#1
Brief 4. 15% The Hoarding#2
Some of the things we recommend
and will refer to within our studio are:
The Art of Looking Sideways: Alan Fletcher
Paul Rand: Steven Heller
How To: Michael Beirut
Beautiful Evidence: Edward Tufte
Studio Partners: will be internal, from within the Communication Design program.
Particularly those working in the Capstone Studios. As well as the Metro Tunnel Creative Program.