Who Cares? We Care! : Creative thinking for complex problems

Suzie Zezula

SECOND YEAR [GRAP2641 / 2643]
6A & 6B TUESDAY 9:30~12:30, 13:00~15:00
*See myTimetable for Room & Time

As designers our role is to engage our audiences, to entice them to take notice of our message.
There are many ways this can be done among the most powerful is to present our proposition from an unexpected and intriguing point of view. We should never presume that our audiences share our point of view, and we should always be ready to explore the possibilities of the viewpoint to find an appropriate point of view for the message and the audience. 

To discover points of view for audiences a knowledge of culture, values and societal structures are invaluable.  
To this end we will encourage you to develop and understanding through research of why good designers have curious minds and are innovative and imaginative. We will do this in part by investigating the work of designers who have changed the way things are seen and understood and in so doing have created visual solutions to complex problems. We will look at campaigns that have changed the way the community understands imperatives and we will consider theories associated with audience structures and motivations.

Communication of knowledge

Throughout this semester practice–led research will be used to create solutions to the design challenges presented in this studio.
You will be introduced to the work of designers who have changed the way we think and live by changing our point of view. Taking their approaches as examples, you will be asked to experiment, take risks, challenge accepted ideas and embrace mistakes. In doing this you will have the opportunity to develop confidence in your individual design approach and practice. Finally, you will be asked to design artefacts that present optimistic propositions to the climate emergency.


This studio has 3 interwoven  assessment tasks/projects that inform one another:


Brief 1. 35%    The Studio Knowledge Object (SKO) CARE PACKAGE

Brief 2. 20%    CARE FULL research gathering


Communities of Practice
Image & Craft

About Suzie Zezula

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