This studio will explore what constitutes fashion design and how we can explore fashion branding. It will examine how fashion businesses establish the image of their company in the eyes of potential customers, using product name, brand, colours, logo and more to help build a coherent fashion brand. 

Students will explore existing fashion brands and influential fashion designers, analyzing their histories, visual identities, and market positions through a critical research lens. They will examine how these brands adapt to evolving cultural, artistic, and technological landscapes. Through this inquiry, students will develop new and exciting forms of creative expression that respond to real-world trends and challenges in the fashion industry. By envisioning how art, culture, and design intersect, students will gain deeper insights into branding, innovation, and the future of fashion enterprise. 

Students will learn how to create and position a successful fashion brand by critically examining the core elements that contribute to effective brand identity, storytelling, and market differentiation. Through in-depth analysis of case studies and contemporary branding practices, students will identify key factors that influence branding and marketing strategies in both current and emerging fashion environments. They will develop an understanding of how consumer behaviour, cultural context, and digital innovation shape branding decisions, equipping them with the knowledge and tools to construct, evaluate, and articulate a compelling fashion brand proposition. 

Students will actively participate in a range of classroom-based workshop activities designed to reinforce their understanding of key subject concepts. These hands-on sessions may include group discussions, brand analysis exercises, visual identity critiques, peer feedback sessions, and creative brainstorming activities. By engaging in these practical, collaborative tasks, students will deepen their knowledge of the content while developing critical thinking, communication, and creative problem-solving skills. These workshops will also provide opportunities for students to apply theoretical knowledge in real-world contexts, enhancing both their learning experience and project outcomes. 

There are three assessment tasks for this studio; 
 

Brief 1 - Create your own fashion brand. 40% 
Brief 2 - Fashion accessory concept. 30% 
Brief 3 – Studio Knowledge Object. 30% 

https://www.independent.co.uk/life-style/fashion/fashion-not-confusing-balenciaga-autumn-winter-2018-demna-gvasalia-ikea-tote-cool-a8242901.html