Iconographic Personas / OPTIONA

Ariel Aguilera

SECOND YEAR [GRAP2641 / 2643]
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Studio Inquiry

This studio will explore iconography through the investigation of semiotics, symbolism and interpretative representation. These explorations will act as starting points towards the development of communicative iconography and symbolism aimed at representing the diverse characteristics of one's own persona and characteristics.  

Engagement

Through various in class workshops, participants will be asked to develop their own research and design methodology in relation to their work. Tasks within the unit will be put through a series of processes including deconstruction, reconstruction, repetition, disassembling and reassembling. 

These finding will then be gradually translated and evaluated via peer review for their conceptual potential. The aim will be to bridge an informative line between process and outcome, and explore the communicative interpretation of icons and symbols. 

Communication of knowledge

The focus of the studio will be on process, making and experimentation; engaging the conceptual and making processes in a comprehensive and motivated way. There will be a strong focus on the development of one’s own work, through regular deliberation and analytical discussion. As the studio progresses you will be asked to develop your initial findings in relation to iconography, into a series of complex graphic outcomes. Design elements and principles such as line, shape/form, colour, space will be explored via a series of exercises and workshops. 

Activities

Over the course of the semester you will create three different design outcomes exploring the development of signs, symbols and iconography as interpretive and communicative tools.  

(1) Research document. 

(2) Development and refinement of iconographic communication through visual form. 

(3) Production of reflective 'SKO' document outlining your 'journey' and the various processes/methods explored in relation to iconography and communicative symbolism. 

Assessments

Brief 01: Research and exploration. 35% 

Brief 02: Iconographic development and application. 40% 

Brief 03: Studio Knowledge Object (SKO) 25% 

Pre-Reading

1-Visual Grammar - Christian-Leborg 

2- Square, Circle, Triangle - Bruno Munari 

Communities of Practice
Illustration



About Ariel Aguilera

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