2020_1 | Strategy Studios

S7. Typography International: The ISTD Briefs

Stephen Banham

 

Studio Inquiry

Every year the ISTD (International Society of Typographic Designers) creates design briefs for students to go up for international assessment in order to foster quality in typographic education and practice. This studio has been set up to offer students an opportunity to undertake these briefs and explore the role of a strategic typographic practice . This studio presents an opportunity for budding typographers to develop a refined approach to typographic practice and expand upon your understanding of the core elements of typographic structure and composition.
Communication of knowledge
The focus of the studio is the relationship between typographic thinking and execution. It will involve the translation of research and strategy into ultimately finely crafted typographic form. Your chosen brief will require you to consider the target audience, appropriate outcomes and considerable design development. This will be discussed with both your tutor and in class discussions.
Activities
In this studio you will have a choice from three of the 2020 ISTD briefs The Importance of Numbers, Climate Change or Migration one of which will become your core brief for the studio. These will be researched, conceptualised and given typographic form throughout this course. The ISTD briefs do not specify the format of the final piece as this will emerge from the research, strategy and design development. It does however have to highly considered, crafted and take physical form. Developmental drawings, reference material and a set of specific technical specifications will be required.
Assessments
There will be three assessment tasks, aligning with the parts of the ISTD brief 1 Research & Strategy 2 Design Development and Final form. 3 SKO worth 30%. Note: Your RMIT assessment has no bearing on the ISTD assessment should you be chosen to enter.
Pre-Reading
https://www.istd.org.uk/about-istd
Studio Partner
The ISTD (International Society of Typographic Designers)
Communities of Practice
Designing Experiences, Designing Publications
Links



About Stephen Banham

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