Is design becoming SAME:SAME - are designers just following 'trends' & not challenging the status quo? In this studio you will discover the importance of developing your own creative style and brand as a design practitioner in todays world. You will dive deep, explore and challenge your own creative pathway to forge THE CREATIVE YOU - your point of difference and the possible impact you could have on the world around you. If you inspire to be award wining art director to a disruptive illustrator, or even an entrepreneur t-shirt designer, this studio will help you harness your own unique 'creative style' and make a difference.

The studio will explore design trends, creative processes and personalities, locally and internationally, discovering how the thinking and creative output has made a difference in their field. Group discussion, inspiring videos, presentations and 'guest' appearances will all form a part of the engagement platform.

The focus of the studio is to develop your own creative style and arm you with the real world insights to 'Make your Mark' as a design practitioner via a series of visual exercises and research.

The semester will be broken into 3 parts:

Part One - Self Portrait
Self discovery/reflection of your origin, belief system, values, passions and dreams via various mixed media posters .

Part Two - Create your Brand
Create a Brand that represents you YOU.?Target your customer, develop a customer journey and create your brand. Inclusive of Logo, colour palette, imagery, font and marketing material (digital and print)

Part Three - SKO

Part One - Self Portrait
Part Two - Create your Brand
Part Three - Student Knowledge Object

It's not how good you are, it's how good you want to be. By Paul Arden

Designing Identity, Designing through Image