‘Contagious passion’ is a phrase used to describe my attitude to work and life.

I have over 25 years of experience developing creative solutions in the advertising and sales and marketing industries.

I was a founding partner and director of the LAM Agency, Australia’s first and most well-known local area marketing agency which was purchased by CPM Australia, part of global marketing communication giant Omnicom.

I’m a leader in innovation and managing creative talent. The methodologies, processes and creative solutions I have converted ‘ideas into sales’ for a broad range of clients in both the private and government sectors.

I work across the entire consumer journey, from the top line brand campaign to targeted activations that connect client with the shopper inspiring them to purchase. 

I’m a strong advocate of local and community based marketing as a source of competitive advantage and have spoken on the subject at numerous seminars and events both locally and abroad.

Photography is my new creative passion, documenting the ocean and Australian beach life. I’m also co-author of two sales marketing publications 'Death of the Brand' and 'Death of the Salesman' and believe that 'ROI’ doesn’t have to mean: ‘Removal of Imagination'.

Designing Experience, Designing Identity, Designing through Image, Designing Publications,