2022_1 | Craft Studios

C5. Visual Voice

Alex Zubryn & Georgia Zanetzki


Studio Inquiry

Visual Voice: Editorial Commentary in Contemporary Illustration Praxis

In this studio you will explore the specific genre of editorial illustration. Commentary is an important part of editorial illustration. The process of responding to social topics invites your opinion when developing both conceptual thinking and the construction of visual images. Crafting imagery is thinking through image-making for design. Throughout the semester you will have opportunities to play with materials when participating in workshops. Processes for making imagery will be made both individually and collaboratively.


During the semester you will develop a distinctly personal iconography when examining metaphor, allegory, symbolism, semiotics, surrealism, imagination, realism, mapping and sequential imagery. Critical inquiry will support a range of image-making techniques and media, however there will be an emphasis on markmaking as a process for discovering visual meaning. You will research histories of art and image-making. Researching ways that movements have influenced expression will contribute to the development of your own work. Understanding an audience will be encouraged as it is vital for the success of communicating visual messages.

Communication of knowledge

Practice-led research methods will be the foundation for learning in this course. Crafting imagery is thinking through image-making.



SKO: Studio Knowledge Object as a PSD.

Visual investigations relating to a selected theme will be integral to the SKO. This will become a visual archive of your process that is reflective and analytical. This practice addresses a given area of study with an appropriate level of complexity. The design of the Studio Knowledge Object outcome is important and will be supported by a PSD mockup.

Individual outcomes: Studio Knowledge Object (SKO), book cover, album cover, gif and card series. These documents will establish an experimental, visual practice with a focus on authorial image-making.

Working in pairs or small groups to support each other with research.


There are three assessment tasks for this studio, the briefs are made up of a range of milestone deliverables that are interconnected and build upon each other.

Brief 01: Studio Knowledge Object: SKO due week 12 (30%)
Brief 02: Literary Voice project due week 4 (20%)
Brief 03: Visual Voice I (album cover and gif) due week 8 and Visual Voice II (card series) due week 12 (Visual Voice I + II 50%)


Male, Alan, and Arnold, Dana. A Companion to Illustration. Blackwell Companions to Art History. Newark: John Wiley & Sons, Incorporated, 2019.

Communities of Practice
Designing through Image

The Drawing Center, a museum in Manhattan's SoHo district, explores the medium of drawing as primary, dynamic, and relevant to contemporary culture, the future of art, and creative thought. The House of Illustration gallery, London, is a home for the art of illustration in all its forms.

About Alex Zubryn | About Georgia Zanetzki

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