2022_2 | Craft Studios

Studio: 6A Wednesday | 6B Thursday
Designing for Music

Bradley Pinkerton

 

Studio Inquiry

How do you visualise something that you cannot see? 

How can you translate musical genres into digital and physical assets?

In this studio, you will explore and research the intersection of where design and music cross paths. You will see music from an artistic point of view and how we as designers learn how to translate it into a visual language. 

Engagement

This studio will see you research different art in musical genres and learn about the approach in making engaging album branding. We will cover creating strong narratives, colour, non-traditional craft methods and typography.

Communication of knowledge

Students will be encouraged to learn how to look outside of the box for inspiration, expand original ideas and learn from each other through design-related activities. 

Activities

In this studio you will develop your own creative thinking, craft and design skills to develop branding for a particular musician. This doesn’t just include the album art, you will further evolve that into a brand that consists of various assets. These will exist in the digital space but also expand into items more tangible like merchandise and tour art. 

Assessments

There will be three assessments in this studio which includes a group presentation, a main branding assignment and the SKO which is a small zine of your experience. 


Brief 1 = Group presentation to the class of your research into a case-study

Brief 2 = Major project

Brief 3 = SKO (Student Knowledge Object) on the learning from your studio

Pre-Reading

Mute: A Visual Document 

M to M of M/M (Paris): Volume 1

M to M of M/M (Paris): Volume 2

 

Communities of Practice
Design and the Post-Digital, Designing Identity, Designing through Image, Designing Publications
Links



About Bradley Pinkerton

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