2023_2 | Strategy Studios

Studio: 11A: FRIDAY | 11B: FRIDAY
In Your Face! StereoType 'Mono et Mono'.

Leigh Whetter

 

Studio Inquiry

In this impatient age of 'need it now' tech, and the burgeoning use of Artificial Intelligence (AI) to generate visual solutions and direction, are we on a path to being saturated with 'new-lazy' type design? Are new typefaces or fonts necessary? Are they, in fact, 'new' at all? Will social media platforms and AI be to 'blame' for an influx of mediocre typography with limited context?

In Your Face! StereoType 'Mono et Mono' Studio is asking these and many more questions–whilst taking you–a human creative–straight to the core of the designing of type and typographic elements. It is going to demand you challenge the 'norm', the 'quick and the ugly'; the 'Pinterest pretty'; the 'Microsoft mundane', and will set you on a trajectory of font-frenzy, mark-making discovery.

Engagement

In order to understand one's own standpoint in the realm of typography, it is imperative we attempt to understand what has come before, and what may yet be. By taking a hands-on approach (Analogue) and considering technological advances such as publishing software and AI (Digital) we will be generating our own research artifacts and documents whilst referring to the 'rules' and methods of the great creators of type. Interpreting that knowledge–and grasping its importance to us as designers–should enable reflection leading to creation. We can break the rules, as long as we truly understand and acknowledge them!

Communication of knowledge

In this studio you will be expected to deploy all of your creative thinking and design skills, indicative of a passion for creative difference. You will be required to develop outcomes with thought and skill, that concisely communicate your ideas to a broad audience. You will need to evaluate how type/typographic elements impart their messages-beyond the obvious. We will look within, through and beyond the face of type. Your outcomes should demonstrate a deep understanding of the subject matter, allowing your work to inform and educate those residing outside of the 'design-and-type-universes'.

Activities

In Your Face! StereoType - Mono et Mono Studio is calling upon you to use your heart, your soul, your creative thinking and design-based skills to look at ways in which you can challenge the standard construct by discerning, deconstructing, reassembling and creating type or typographic elements which will translate into visually interesting communicative message/s. You are expected to explore context, form, material, method and process. Expected outcomes will be in the form of visually creative materials and expressive artifacts demonstrating your understanding of the subject matter. We will undertake a series of 'senses' related experiments in the creation of typography. We will also undertake a series of QuickHit projects throughout the semester–to hone your skills and aid quick design-thinking development.

Assessments

This Studio has 3 interlinked assessment tasks. Each inform the other and are a critical dialogue with the subject matter.
1. Studio Knowledge Object (SKO) 12 Inch Vinyl Album Sleeve/Notes/Poster (as a cohesive Packaged Artifact).
2. Specific Type-knowledge Design Manifesto (600-800 Words).
3. Work in Progress Portfolio and Design Process (approximately 100 Pages).

Pre-Reading

"Lettering, a reference manual of techniques." Andrew Haslam, Laurence King Publishing, 2011, ISBN: 9781856696869
"Typography Sketchbooks." Steven Heller & Lita Talarico, Thames & Hudson, 2011, ISBN: 9780500289686
"Hand Job, a catalog of type." Michael Perry, Princeton Architectural Press, 2007, ISBN: 9781568986265

Communities of Practice
Designing Experiences, Designing for Social Change, Design and the Post-Digital, Designing Identity, Designing through Image, Designing Publications, Designing Disobedience



About Leigh Whetter

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