How can communication design leverage the power of augmented reality to immerse audiences in delightful experiences? Explore the intersection of augmented reality (AR) and storytelling in “Unreal Odyssey” and discover how to create compelling experiences for people that blur the boundaries between the real and the unreal. 

 

Get ready for an exhilarating ride through the captivating world of “Unreal Odyssey”! Immerse yourself in delightful experiences as we explore the enchanting realm of AR storytelling. Discover the secrets of creating magical moments through engaging research adventures, thrilling case studies, and explorations with tech. Unleash your creativity, unlock innovative design solutions, and embark on a quest to delight audiences with unforgettable AR communication experiences that will leave them in awe! 

 

The focus of the course “Unreal Odyssey” is to explore the intersection of augmented reality (AR) and storytelling in communication design. Delve into various design strategies, principles, and techniques specific to AR experiences. Explore narrative structures, spatial design, user-centred design, and interactive storytelling. To communicate your knowledge to an external audience, you will engage in virtual and physical projects and interactive demonstrations, showcasing AR designs and effectively conveying the impact of storytelling in AR to captivate and engage people. 

 

In this studio you will create both physical and virtual (unreal) design artefacts, combining various 2D and 3D media elements (words, images, graphics, audio, video and animation) into immersive AR storytelling experiences. Starting with beginner-level techniques, you'll expand your creative abilities to share engaging narratives.

 

The studio begins with a series of short AR narratives, exploring strategies, methods and technologies. 

 

Next, you'll create a compelling AR mystery, a puzzling series of riddles, audio, or visual clues, leading to a delightful revelation. It’s a quest, an AR odyssey. 

 

The SKO will be a “Making of…” video showcasing your studio journey, featuring behind-the-scenes insights, reflections on outcomes, and envisioning your creative future. 

 

There are three assessment tasks for this studio, the briefs are made up of a range of milestone deliverables that are interconnected and build upon each other.

 

Brief 01: SKO

Brief 02: Exploring AR

Brief 03: An AR Odyssey

 

What is Storytelling? - Interaction Design Foundation

 

The art of the interactive storyteller - UX Collective / Tom Green 

 

Daniel Chong-See, National Creative Director, Deloitte Digital, and other designers from the Visual and Interaction Design team. 

 

Designing Experiences, Designing Publications

Details are currently being explored to integrate participation, stories, guidance and feedback from the Deloitte team, both physically and virtually.