Future Brand Image

David Cutter

*See myTimetable for Room & Time

Studio Inquiry

The studio focus is future language design thinking for brand identity and brand message representation. The studio will operate based on a primary inquiry and a secondary inquiry.

The primary studio inquiry is how to define, explore and develop fresh and forward thinking for brand language and brand design, partnered with the awareness, analysis and understanding of need for brand and brand identity design. The secondary studio inquiry is how to perpetuate new thinking and new language in brand and brand identity design.


At the core of this studio, fresh and forward thinking in graphic design and designing (including graphic-based design) and art direction of Brand Image will be the focus. Awareness, inspiration and exploration (including experimentation) will act as foundation. In this context, design is the messenger, and you will be connecting with a culture that aspires to achieve potency in design to best represent and deliver the message.

You will immerse yourself in the Brand Image design culture, and through case studies, research and collective discussion and discourse, will become both enlightened and informed. You will have the option of developing project responses that, while primarily strategic based, are either pure theoretical in proposal form, or pure application form, or a combination of both.

In this futures emphasis studio, you will collaborate with the studio team to discuss, define and consolidate creative thinking methodologies and both explore and develop creative designing methodologies that reveal a path forward. This studio will inform you, nourish you, challenge you, develop you - as a creative thinker, as a creative designer. This studio will take you in a significant step towards professional level design work, studio practice and preparedness for industry.

Communication of knowledge

Through the creation of two design prototypes, the studio offers students an opportunity to deeply investigate a specific design industry focus by creating projects in a chosen area of speciality, i.e brand profile in advertising promotion, design and art direction for brand image and identity, or print (or screen) publication design.


The studio will establish itself and run as a semi-professional operating studio, where the further development of each individual designer as practitioner is the over-arching focus. This studio will operate with scheduled and structured team meetings, project development reviews which will include both group and peer critique/feedback, methodologies workshops, research case study discussions and purpose-based/purpose managed open studio session timeframes.

In consultation and/or guidance of the studio lead, each and every designer is expected to develop, manage and their own independent agenda of aims and objectives. This will occur within the studio as it runs as a collaborative collective, where all team members are expected to contribute as a team player.


Project 1: SKO.
Project 2: Defining the Studio Practice. Defining future visual language thinking of form and colour.
Project 3.1: Exploring and developing fresh visual language.
Project 3.2: Further developing fresh visuallanguage and applying to media contexts.



Studio Partner


Communities of Practice
Designing Identity, Designing through Image, Designing Publications

About David Cutter

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