2020_2 | Futures Studios

F3. Nature Love

Trevor Streader

 

Studio Inquiry

Over the last months people's daily lives and routines have been radically disrupted by COVID19. During this period many people have reconnected with local urban nature, spending unprecedented amounts of time walking, exercising, meditating and relaxing in their local parks and green spaces. In response The Australian Conservation Foundation (ACF) aims to reach diverse new audiences and broaden their membership base by focusing on people's connection with urban nature. They believe they can build awareness of the current extinction crisis and stem biodiversity loss in Australia by starting with Australia's love of nature and engaging people with hopeful stories that avoid climate issue polarisation. The Nature Love Campaign aims to be high profile, inclusive, depolarising and inspiring. It will spark people's imaginations, demonstrate that more urban nature is possible and challenge audiences to re-access their relationships to nature.
Engagement
You will research the characteristics and needs of a specific target audience and investigate how connecting people to urban nature could play a role in helping to solve the extinction/climate crisis. You will interrogate questions such as: Why is biodiversity important? How can we provide for our threatened species? How can a flourishing urban nature build community and enhance our health and well-being? And how can a love of nature unite Australians to become advocates for it's protection? The research will underpin and drive a campaign strategy, the development of communication concepts and finally result in a campaign proposal that engages and connects a designated audience with a love of nature and the value of urban biodiversity.
Communication of knowledge
Students will be required to present group research and individual present communication design strategies and campaign concepts. Finally, students will present a campaign proposal comprising a campaign strategy, campaign communications and urban nature activation concepts.
Activities
Students will be briefed by the members of the ACF's campaign team and guest speakers from the design industry in areas such as campaign strategy. Students will document and share their personal connections with nature. They will work in groups to research the potential benefits of radically greening our neighbourhoods and how providing for urban nature to flourish in our cities could address issues such as threats to biodiversity, lack of community, isolation, obesity, loneliness and mental health issues. They will explore how urban nature can be part of the climate and extinction crisis solution. They will ask 'What does nature need?' and examine how a love of nature could motivate and mobilise people to take action on climate change issues.
Assessments
There will be three assessment tasks. Project 1 25% Project 2 45% Project 3 30%
Pre-Reading
The Conversation: Why green cities need to become a deeply lived experience https://theconversation.com/why-green-cities-need-to-become-a-deeply-lived-experience-65566 Designers can help save the planet https://psmag.com/environment/climate-change-art-designers-can-help-save-planet-83874
Studio Partner
Australian Conservation Foundation
Communities of Practice
Designing for Social Change, Designing Identity
Links



About Trevor Streader

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